Domestic Brands Need More Than Current Successful Products
Domestic automakers have recently launched several new products that resonate with U.S. consumers. These include the Jeep Wrangler 4-Door, the Buick Enclave, GMC Acadia, Saturn Outlook, Ford Edge and Lincoln MKX, among others. These models have received positive media coverage, achieved competitive sales volumes in their first months on the market and are moving off dealer lots quickly. The Buick Enclave's current retail turn rate (the average number of days it sits on the dealer's lot before selling) is among the lowest in the industry, based on data collected by the Power Information Network (PIN), a division of J.D. Power and Associates.
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